Design experience backed by business experience.
I'm Zaida Carrion Rodriguez, a graphic designer with a background that combines creative design with more than 25 years of experience in accounting and business administration, including a previous career as a CPA.
Today, I bring those two worlds together to create branding, graphic design, websites, and print materials for professional firms.
I understand the business behind the design.
Before building brands and websites, I spent more than 25 years working in accounting and business administration. That experience gave me a firsthand understanding of the professional environment, where credibility, accuracy, deadlines, client relationships, and clear communication matter every day.
Creativity had always been part of who I was, but over time it became more than an interest. I returned to school, strengthened my skills in graphic design and web development, and built a second professional path that combines creativity with the business experience I already had.
That combination shapes the way I approach design today. I don't see design as decoration. I see it as a business tool that should help your firm communicate clearly, look credible, and create a consistent experience for your clients.
A foundation in business, design, and web.
Professional service. Personal attention.
Good design starts with understanding the business first. I take the time to learn about your firm, your clients, and what you're trying to accomplish before deciding what something should look like.
I also limit the number of projects I take on at one time so I can provide thoughtful, personal attention throughout the process.
Understand First
Your firm, audience, goals, and needs come before the visual decisions.
Design With Purpose
Every choice should support clearer communication and a stronger professional presence.
Work Personally
You work directly with me, with focused attention throughout the project.
Let's create something that represents your firm as professionally as you do.
I enjoy taking an idea and turning it into something useful, thoughtful, and tangible, whether that's a brand, website, printed piece, or complete visual system.
LET'S TALK ABOUT YOUR FIRM →